Communal Values and Individualism in Our Era of Globalization: A Comparative Longitudinal Study of Three Different Societies

  • Hilde Eileen Nafstad
  • Rolv Mikkel Blakar
  • Albert Botchway
  • Erlend Sand Bruer
  • Petra Filkukova
  • Kim Rand-Hendriksen
Part of the Cross-Cultural Advancements in Positive Psychology book series (CAPP, volume 3)


Ideologies shape people’s belief systems about what constitutes a good life and well-being and how to navigate between considerations of own well-being versus the well-being of others. In every culture, there is a powerful set of ideals about collectivism and individualism, and societies have to find a balance between individual independence and collective interdependence. Based on its own local historical and cultural traditions, every society has to negotiate its own balance between individual and communal values. Conceptions of what makes a good life have thus, in essential and fundamental ways, to consider both individual autonomy and personal growth and the individual’s partaking in developing, upholding, and maintaining his or her community. Conceiving globalization as an ideology or worldview, as a system of ideas and values circulating in the public realm influencing societies worldwide thereby defining and articulating local values and visions for social change, this study analyzes the influences of globalization on communal values and sense of community as reflected in language usage in public discourses (newspapers) in three different societies: a post-communist East European republic (the Czech Republic), a Nordic welfare state (Norway), and a modern West African society (Ghana).


Czech Republic Boolean Function Developmental Pattern Developmental Trend Civic Virtue 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  • Hilde Eileen Nafstad
    • 1
  • Rolv Mikkel Blakar
    • 2
  • Albert Botchway
    • 3
  • Erlend Sand Bruer
    • 2
  • Petra Filkukova
    • 2
  • Kim Rand-Hendriksen
    • 4
  1. 1.Department of Psychology and Centre for the Study of Mind in Nature (CSMN)University of OsloOsloNorway
  2. 2.Department of PsychologyUniversity of OsloOsloNorway
  3. 3.Department of PsychologySouthern Illinois University at CarbondaleOsloNorway
  4. 4.Department of Health Management and Health Economics Medical FacultyUniversity of OsloOsloNorway

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