Neural Social Science

  • George Lakoff
Part of the Handbooks of Sociology and Social Research book series (HSSR)


The social sciences, of course, study the material causes of social and political effects: poverty, hunger, illness, homelessness, lack of education, joblessness, disparity of wealth, and so on. But how people think also has social effects: How do people understand morality, markets, the proper role of government, the nature of institutions, and so on? Reason enters into both enterprises: both reason used by social scientists and the form of reason attributed to the people they study. The Brain and Cognitive Sciences have shown that Real Reason—the way people really reason—is a matter of neural circuitry and has effects that are far from obvious.


Neural Circuit Neural Circuitry Source Domain Real Reason Conceptual Metaphor 
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Copyright information

© Springer Science+Business Media B.V. 2013

Authors and Affiliations

  1. 1.Department of LinguisticsUniversity of CaliforniaBerkeleyUSA

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