Effects of Personality on Subjective QOL

  • M. Joseph Sirgy
Part of the Social Indicators Research Series book series (SINS, volume 50)


This chapter describes the effects of personality factors on subjective well-being. Lucas and Diener (2009), in their article on personality and subjective well-being, made reference to a seminal article written by Warner Wilson (1967) who compiled the first scientific literature review of studies related to subjective well-being (Wilson called subjective well-being “a vowed happiness”). In that seminal article, he concluded that happy people are extraverted, optimistic, worry free, have high self-esteem, and modest aspirations. Lucas and Diener asserted that much of the research relating personality with subjective well-being conducted after 1967 have reinforced Wilson’s original observations. But the research says more, much more. Let us now look at the evidence closely.


Life Satisfaction Character Strength Global Life Satisfaction Happy People Behavioral Activation System 
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Copyright information

© Springer Science+Business Media B.V. 2012

Authors and Affiliations

  • M. Joseph Sirgy
    • 1
  1. 1.Department of Marketing Pamplin College of BusinessVirginia Polytechnic Institute and State UniversityBlacksburgUSA

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