Effects of Social Comparisons on Subjective QOL

  • M. Joseph Sirgy
Part of the Social Indicators Research Series book series (SINS, volume 50)


This chapter describes the effects of social comparisons on subjective well-being. Social comparison is the process by which people compare themselves with others in relation to a particular behavior or outcome. Such comparison may cause feelings of satisfaction or dissatisfaction. Specifically, downward comparisons (comparing one’s situation to another person’s situation that is worse than one’s own) tend to generate feelings of satisfaction, whereas upward comparisons (comparing one’s situation to another person’s situation that is better than one’s own) are associated with dissatisfaction. This is the very simplified version of social comparisons. The psychological reality of social comparisons and their effect on subjective well-being is highly complex. Let us read further.


Life Satisfaction Social Comparison Home Team Downward Comparison Upward Comparison 
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Copyright information

© Springer Science+Business Media B.V. 2012

Authors and Affiliations

  • M. Joseph Sirgy
    • 1
  1. 1.Department of Marketing Pamplin College of BusinessVirginia Polytechnic Institute and State UniversityBlacksburgUSA

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