Sustainable design strategies in practice and their influence on business models
Developments towards sustainable product innovations receive a growing attention in business as a result of several driving forces. Incorporating strategies for sustainable product innovations in a firm takes a longitudinal implementation trajectory. During and after the implementation of strategies for sustainable design, sustainable business models can emerge. This paper describes insights from practice – based on an empirical study in business cases- on how the implementation of sustainable design strategies in practice may contribute to business models evolving into sustainable business models. The results suggest two trajectories: sustainability can be added to the standard business model leading only to limited changes, or the implementation of the strategies lead to the development of a new business model that delivers more sustainable outcomes. The influence on the business model is indicated in the study to depend on the choice of strategy for sustainable product innovations and on the maturity of the firm.
Keywordssustainable design strategy business models case study
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