Consuming the Spectacle: Tourism and Communication Technologies in Santiago de Compostela

  • Carlos Ferrás Sexto
  • Yolanda García Vázquez
Part of the GeoJournal Library book series (GEJL, volume 104)


The city of Santiago de Compostela, in Galicia, Spain, has long served as a magnet for religious pilgrims. Contemporary tourism has been greatly enabled and reshaped by the introduction of digital information and communication technologies. This chapter explores how cyberspace both reflects and in turn affects the landscapes of Santiago, as tourists acquire information, and often stereotypes, over the web. Because digital images are vital to local place promotion, the city’s representations on the Web have significant material impacts. Tourist expectations and behavior lead to the creation of Santiago as a “city of spectacle” designed to be consumed by non-locals. The chapter also addresses the impacts of technology-inspired tourism on the region’s Galician culture. Its aim is to demonstrate the unity of the cultural and the economic, the real and the virtual, the global and the local, in a concrete urban context.


Tourist Destination Historic Center Urban Tourism Historic City Mass Tourism 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media B.V. 2012

Authors and Affiliations

  • Carlos Ferrás Sexto
    • 1
  • Yolanda García Vázquez
    • 1
  1. 1.Geography DepartmentUniversity of Santiago de CompostelaSantiago de CompostelaSpain

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