Skip to main content

Consuming the Spectacle: Tourism and Communication Technologies in Santiago de Compostela

  • Chapter
  • First Online:
Encounters and Engagements between Economic and Cultural Geography

Part of the book series: GeoJournal Library ((GEJL,volume 104))

  • 988 Accesses

Abstract

The city of Santiago de Compostela, in Galicia, Spain, has long served as a magnet for religious pilgrims. Contemporary tourism has been greatly enabled and reshaped by the introduction of digital information and communication technologies. This chapter explores how cyberspace both reflects and in turn affects the landscapes of Santiago, as tourists acquire information, and often stereotypes, over the web. Because digital images are vital to local place promotion, the city’s representations on the Web have significant material impacts. Tourist expectations and behavior lead to the creation of Santiago as a “city of spectacle” designed to be consumed by non-locals. The chapter also addresses the impacts of technology-inspired tourism on the region’s Galician culture. Its aim is to demonstrate the unity of the cultural and the economic, the real and the virtual, the global and the local, in a concrete urban context.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Alberich, J. (2006). Cultura audiovisual digital. Barcelona: Paidós.

    Google Scholar 

  • Baudrillard, J. (2002). La illusion vital. Siglo XXI. Madrid: Paidós.

    Google Scholar 

  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21, 97–116.

    Article  Google Scholar 

  • Buhalis, D. (2002). eTourism: Challenges and developments. In Tourism industry and education symposium (pp. 30–36). Helsinki: Jyvaskyla Polytechnic.

    Google Scholar 

  • Buhalis, D. (2003). eTourism: Information technology for strategic tourism management. London: Pearson.

    Google Scholar 

  • Buhalis, D., & Licata, C. (2002). The future of e-tourism intermediaries. Tourism Management, 23(3), 207–220.

    Article  Google Scholar 

  • Castells, M. (2000). La Era de la Información (Vols. I & II). Madrid: Alianza.

    Google Scholar 

  • Castells, M. (2002). Iniciativa empresarial e integración social. La Factoría, 17. http://www.lafactoriaweb.com/default-2.htm

  • Consejo Español de Turismo. (2006). Plan de Turismo Español 2020. Madrid: Ministerio de Industria.

    Google Scholar 

  • Ferrás, C. (2004). Nuevas tecnologías y economía cultural. Santiago de Compostela: Idega.

    Google Scholar 

  • Fesenmaier, D. (2007). Introduction: Challenging destination promotion. Journal of Travel Research, 46, 3–4.

    Article  Google Scholar 

  • Foundation Orange. (2011). eEspaña 2010. Madrid: Foundation Orange.

    Google Scholar 

  • Gali Espelt, N. (2005). La humanización de las imágenes emitidas por la publicidad de los destinos turísticos monumentales. Pasos, 2, 25–45.

    Google Scholar 

  • Gali Espelt, N., Majo, J., & Vidal, D. (2000). Patrimonio cultural y turismo: nuevos modelos de promoción vía internet. Cuadernos de Turismo, 6, 73–87.

    Google Scholar 

  • Juana, J., & Prada, J. (2005). Historia de Galicia. Capítulo Preliminar Historia e identidad en Galicia. Barcelona: Ariel.

    Google Scholar 

  • Judd, D. (2003). El turismo urbano y la geografía de la ciudad. Eure, 29(87), 1–9.

    Google Scholar 

  • Mattelart, A., & Neveu, E. (2004). Introducción a los estudios culturales. Barcelona: Paidós.

    Google Scholar 

  • Meeker, M. (2001). La publicidad en Internet. Barcelona: Ediciones Granica.

    Google Scholar 

  • Miossec, J. (1991). La imagen turística. En I. Ieraca: La regione turística. Padova: CEDAM.

    Google Scholar 

  • Miranda, D. (2008). Análise do desenvolvemento e o potencial do turismo. Estudio de caso de Galicia e Santiago de Compostela. Santiago de Compostela: Xunta de Galicia.

    Google Scholar 

  • Palou Rubio, S. (2009). La ciudad fingida. Imágenes y promoción del turismo en Barcelona. Perspectiva histórica y cuestiones del presente. REDMARKA, 1(3), 79–104.

    Google Scholar 

  • Pan, B., Macluarin, T., & Crotts, J. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46, 35–45.

    Article  Google Scholar 

  • Peppard, J. (1993). IT strategies for business. London: Pitman.

    Google Scholar 

  • Pujolar, J. (2006). Lengua, cultura y turismo. Perspectivas en Barcelona y en Cataluña. Turisme de Barcelona. Barcelona: Paidos.

    Google Scholar 

  • Rojec, C., & Urry, J. (Eds.). (2005). Touring cultures: Transformations of travel and theory. London: Routledge.

    Google Scholar 

  • Sanchez Guzman, J. (1989). Breve Historia de la Publicidad. Madrid: Ciencia Tres.

    Google Scholar 

  • Santos, X. (1999). Mito y realidad del Xacobeo. Boletín de la AGE, 27, 103–117.

    Google Scholar 

  • Santos, X. (2002a). El camino de Santiago. Turistas y peregrinos hacia Compostela. Cuadernos de Turismo, 18, 135–150.

    Google Scholar 

  • Santos, X. (2002b). Pilgrimage and tourism at Santiago de Compostela. Tourism Recreation Research, 27(2), 41–50.

    Google Scholar 

  • Traverso Cortes, J. (2007). Modelo para la obtención de la imagen de un destino turístico. Estudios Turísticos, 174, 33–48.

    Google Scholar 

  • Urry, J. (1995). Consuming places. London: Routledge.

    Google Scholar 

  • Urry, J. (2002). The tourist gaze. London: Sage.

    Google Scholar 

  • VV.AA. (2011). Informe sobre la pobreza en Santiago de Compostela. Cáritas Interparroquial. http://www.caritas-santiago.org/2011/05/05/

  • World Tourism Organization. (2009). Changes in leisure time: The impact of tourism. Madrid: World Tourism Organization.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Carlos Ferrás Sexto .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Springer Science+Business Media B.V.

About this chapter

Cite this chapter

Sexto, C.F., Vázquez, Y.G. (2012). Consuming the Spectacle: Tourism and Communication Technologies in Santiago de Compostela. In: Warf, B. (eds) Encounters and Engagements between Economic and Cultural Geography. GeoJournal Library, vol 104. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-2975-9_11

Download citation

Publish with us

Policies and ethics