Research on Maximum Benefit of Tourist Enterprises Based on the Influence of Scenic Spot Ticket Discount Amount

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 107)


Price of scenic spot ticket has a great influence on tourism demand, so the ticket discount amount has an important effect on the amount of tourists. Based on this view, this paper researched the maximum benefit of the tourist alliance composed of scenic spot and travel agency from the view of ticket discount amount. Study found that scenic spot should cooperate with travel agency, and adopted a certain discount to tourists. Then the alliance could achieve the maximum benefit. Finally, we worked out the shapely value for each enterprise in the case of cooperation. By comparison, we found that the shapely value was much higher than the benefit in the case of non-cooperation.


Tourism alliance Ticket discount Shapely value 


  1. 1.
    Li L (2008) Remarks on brand development strategy of tourism enterprises in China [J]. Enterp Econ 2:108 (in Chinese)Google Scholar
  2. 2.
    Lijian Z, Qiaolin G (2006) Tourism image positioning and the analysis of error root [J]. J Tour 6(21):50–51 (in Chinese)Google Scholar
  3. 3.
    Lingge S (2004) Cooperation marketing: the way to win for the tourism enterprise [J]. Enterp vitality 5:40 (in Chinese)Google Scholar
  4. 4.
    Raghubir P, Coffman K (1999) When do price promotion affect pretrial brand evaluation [J]. J Mark 36:211–222CrossRefGoogle Scholar
  5. 5.
    Minghua J, Weimin D (2003) Empirical study on the effect of price promotion discount on brand equity [J]. J Peking Uni philos soc sci ed 5(40):54 (in Chinese)Google Scholar
  6. 6.
    Renjun Z, Bo W (2008) The study of evolutionary game theory with the strategic alliance of tourism enterprise [J]. Stat Decis 21:183 (in Chinese)Google Scholar
  7. 7.
    Jigang B, YiFang C, Hua P (1993) Tourism geography [M]. Beijing: Senior Education Press,   (in Chinese)Google Scholar
  8. 8.
    Jiang D (2001) Travel service management [M]. Tianjin: Nankai University Press,   (in Chinese)Google Scholar
  9. 9.
    Yang L, Bangyi L, Weiguo L (2009) The study on profit distribution and coordination of tourism supply chain based on the pricing of tourism product. coordination [J]. Ecol Econ 2(24):107 (in Chinese)Google Scholar
  10. 10.
    Shapley LS (1953) A value for n-person games [J]. Ann Math Stud 28:307–318MathSciNetGoogle Scholar
  11. 11.
    Guangming H, Cunjin L (2005) Management game theory [M], Vol 2. Beijing Institute of Technology Press, Beijing, p 19Google Scholar

Copyright information

© Springer Science+Business Media B.V. 2012

Authors and Affiliations

  1. 1.School of Social Science, Beijing Institute of TechnologyBeijingChina
  2. 2.School of Management and Economics, Beijing Institute of TechnologyBeijingChina
  3. 3.School of Economics and Management, Yanshan UniversityQinhuangdaoChina

Personalised recommendations