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Research on Maximum Benefit of Tourist Enterprises Based on the Influence of Scenic Spot Ticket Discount Amount

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 107)

Abstract

Price of scenic spot ticket has a great influence on tourism demand, so the ticket discount amount has an important effect on the amount of tourists. Based on this view, this paper researched the maximum benefit of the tourist alliance composed of scenic spot and travel agency from the view of ticket discount amount. Study found that scenic spot should cooperate with travel agency, and adopted a certain discount to tourists. Then the alliance could achieve the maximum benefit. Finally, we worked out the shapely value for each enterprise in the case of cooperation. By comparison, we found that the shapely value was much higher than the benefit in the case of non-cooperation.

Keywords

Tourism alliance Ticket discount Shapely value 

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Copyright information

© Springer Science+Business Media B.V. 2012

Authors and Affiliations

  1. 1.School of Social Science, Beijing Institute of TechnologyBeijingChina
  2. 2.School of Management and Economics, Beijing Institute of TechnologyBeijingChina
  3. 3.School of Economics and Management, Yanshan UniversityQinhuangdaoChina

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