Abstract
Water has seeped into unexpected domains. Water-related advertisements abound, and not only in the bottled water industry or in describing waterfront property. There are fashionable lines of clothing and cosmetic products with ‘water,’ ‘aqua,’ or ‘H2O’ in their names. In high-end shopping districts of the world’s capitals, one can find skin-care stores called H 2 O, built of sleek aquamarine-coloured glass. Water keeps re-entering the cultural imagination in new shapes and forms, subliminally exerting its aesthetic appeal.
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Klaver, I.J. (2011). Placing Water and Culture. In: Johnston, B., Hiwasaki, L., Klaver, I., Ramos Castillo, A., Strang, V. (eds) Water, Cultural Diversity, and Global Environmental Change. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-1774-9_2
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DOI: https://doi.org/10.1007/978-94-007-1774-9_2
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