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Computers, Privacy and Data Protection: an Element of Choice pp 285–307Cite as

Disclosing or Protecting? Teenagers’ Online Self-Disclosure

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Abstract

How do teenagers react when marketeers request personal data online? This is the central question of a survey conducted among 1,318 Belgian 12–18 year-olds. The present study reveals that despite a sceptical attitude towards online data collecting practices, teenagers are still prepared to disclose much personal information. The study discerns two categories of personal information: contact data and profile data. The relationship between online data disclosure on the one hand and privacy concerns and parental involvement on the other hand was examined. ICT-use and sociodemographic variables were included as control variables. Regression outcomes show a negative relation between youngsters’ level of privacy concern and their willingness to provide personal data. Teenagers cosurfing with their parents and having restrictions on their Internet use, were less inclined to disclose contact data. Whereas no significant age differences were found in data disclosure, this study did find that girls are less inclined to disclose contact data than boys, but at the same time disclose relatively more profile data. Implications for education and public policies are discussed.

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Notes

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    FEDMA, “European Code of Practice for the Use of Personal Data in Direct Marketing,” FEDMA, http://img.custompublish.com/getfile.php/342991.1014.xacscqtseu/FEDMACodeEN.pdf?return=fedma.custompublish.com.

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    Daniel R. Horne and David A. Horne, “Domains of Privacy: Toward an Understanding of Underlying Factors,” (Paper presented at the Direct Marketing Educators’ Conference, San Francisco, CA, October 11, 1998).

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Acknowledgements

This survey was conducted as part of TIRO (Teens & ICT: Risks & Opportunities), a research project within the framework of and financed by the Belgian Federal Science Policy’s programme on Society & Future. This research project was a collaboration between CRID and CITA FUNDP, SMIT VUB and MIOS University of Antwerp. The survey was prepared and conducted by assoc. prof. dr. Michel Walrave, Sunna Lenaerts, Sabine De Moor and Marijke De Bie (MIOS University of Antwerp).

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  1. Department of Communication Studies, Research Group MIOS, University of Antwerp, Sint Jacobstraat 2, BE 2000, Antwerpen, Belgium

    Michel Walrave

  2. Department of Communication Studies, Research Group MIOS, University of Antwerp, Antwerpen, Belgium

    Wannes Heirman

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  1. Michel Walrave
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  2. Wannes Heirman
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Correspondence to Michel Walrave .

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  1. Law, Science, Technology & Society, (LSTS), Vrije Universiteit Brussels, Pleinlaan 2, Bruxelles, 1050, Belgium

    Serge Gutwirth

  2. Research Centre for Information, Technology & Law, University of Namur, Rempart de la Vierge 5, Namur, 5000, Belgium

    Yves Poullet

  3. Center for Law, Science, Technology, and Society Studies (LSTS), Vrije Universiteit Brussel, Pleinlaan 2, Brussels, 1050, Belgium

    Paul De Hert

  4. , TILT, Tilburg University, Warandelaan 2, Tilburg, 5037 AB, Netherlands

    Ronald Leenes

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Walrave, M., Heirman, W. (2011). Disclosing or Protecting? Teenagers’ Online Self-Disclosure. In: Gutwirth, S., Poullet, Y., De Hert, P., Leenes, R. (eds) Computers, Privacy and Data Protection: an Element of Choice. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-0641-5_14

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