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Joint Selling Remedies Package

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Part of the book series: ASSER International Sports Law Series ((ASSER))

Abstract

This chapter looks back at a decade of antitrust law decision-making in relation to the joint sale of exclusive sports broadcasting rights, more specifically competition concerns resulting from the behaviour of sellers of exclusive sports broadcasting rights. Primarily, three different joint selling decisions, particularly the UEFA Champions League case, the German Bundesliga case and the FA Premier League case, will be analysed with emphasis on the question of how the development of new media have had an impact on the way competition authorities are dealing with the public’s access to sports content when imposing remedies in these decisions. It will be examined whether these decisions have contributed to the public’s access to live sports coverage. Specifically, did the European Commission take into account the citizens’ right to information or did consumers’ interests prevail? Additionally, several national competition decisions will be touched upon in order to indicate how national competition authorities have fine-tuned the three landmark decisions in order to consider the public’s right to information.

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Notes

  1. 1.

    CJ, Football Association Premier League Ltd and Others v. QC Leisure and Others and Karen Murphy v. Media Protection Services Ltd.

  2. 2.

    Ibid., para 117, 124–125.

  3. 3.

    Ibid., para 146.

  4. 4.

    For more information about this decision, see e.g.: Geey and Day 2006, 10–12; Thorntona and Takaseb 2008, 181–186; Stewart 2009, 216–217; Geey 2009a, b; Massey 2009, 38–39; Bavasso and Dominic 2010, 239–240.

  5. 5.

    European Commission 1998a, b, para 4.1.1.

  6. 6.

    Saltzman 2000, 2.

  7. 7.

    Subiotto and Graf 2003 , 590.

  8. 8.

    Parrish and Miettinen 2008 , 146; 2009 , 12.

  9. 9.

    CJ, Coditel SA and others v Ciné-Vog Films SA and others, para 16

  10. 10.

    European Commission 1998a, b, 15.

  11. 11.

    Monti 2000, SPEECH/00/152, 7; Monti 2001, SPEECH/01/84, 6.

  12. 12.

    Scheuer and Strothmann 2004 , p. 4.

  13. 13.

    Commission decision, 23 July 2003 (hereafter: UEFA Champions League case), paras 1, 19, 114, 128; Commission notice 2004, para 4.

  14. 14.

    UEFA Champions League case, para 19.

  15. 15.

    See e.g.: Ibid ., para 20; Rapid Press Releases 2002b, IP/02/1951; Toft 2003, 11.

  16. 16.

    European Commission 2005, 6; Rapid Press Releases 2002b, IP/02/1951; Toft 2006b, 6.

  17. 17.

    UEFA Champions League case, para 19; Toft 2003, 11; Elspass and Kettner 2008, 144.

  18. 18.

    European Commission State aid E 3/2005 (2007), para 305.

  19. 19.

    Rapid Press Releases 2002b, IP/02/1951.

  20. 20.

    Toft 2006b, 6.

  21. 21.

    Hatton et al. 2007, 348.

  22. 22.

    Toft 2006a, 6.

  23. 23.

    Van den Bogaert and Vermeersch 2006, 833.

  24. 24.

    UEFA Champions League case, para 21.

  25. 25.

    Ibid., paras 23, 197.

  26. 26.

    Kienappel and Stein 2007, 11.

  27. 27.

    Toft 2006a, 7.

  28. 28.

    Subiotto and Graf 2003 , p. 600.

  29. 29.

    UEFA Champions League case, para 27; German Bundesliga case, para 27; FA Premier League case, para 32 (f); Commission decision, 22 March 2006, Annex: Commitments of the FAPL (hereafter: FA Premier League case, Annex: Commitments of the FAPL), para 7.2.

  30. 30.

    UEFA Champions League case, para 30.

  31. 31.

    Ibid., para 28.

  32. 32.

    Ibid., para 29.

  33. 33.

    Toft 2006b, 7.

  34. 34.

    UEFA Champions League case, para 27.

  35. 35.

    Subiotto and Graf 2003 , p. 600.

  36. 36.

    FA Premier League case, para 36 (e) 37 (a); FA Premier League case, Annex: Commitments of the FAPL, paras 7.8–7.14; Kienappel and Stein 2007, 13

  37. 37.

    See e.g.: Toft 2003, 10; UEFA Champions League case, para 25; German Bundesliga case, para 27; FA Premier League case, para 32 (e); FA Premier League case, Annex: Commitments of the FAPL, para 2.4.

  38. 38.

    Toft 2006a, 6.

  39. 39.

    See e.g.: Monti 2000, SPEECH/00/152, 7; Toft 2003, 10; Subiotto and Graf 2003, 598.

  40. 40.

    Subiotto and Graf 2003, 598.

  41. 41.

    Evens et al. 2011, 34; X 2009, 17.

  42. 42.

    Subiotto and Graf 2003, 605.

  43. 43.

    Geradin 2005, 5.

  44. 44.

    Evens et al. 2011, 33; Evans and Schmalensee 2009.

  45. 45.

    Parrish and Miettinen 2009 , 17; Petit 2004, 436.

  46. 46.

    UEFA Champions League case, para 171.

  47. 47.

    Toft 2003, 11.

  48. 48.

    Toft 2006b, 8; Ungerer 2003, 9.

  49. 49.

    UEFA Champions League case, paras 22, 34, 38, 158–161.

  50. 50.

    German Bundesliga case, Annex Commitments of the League Association, para 6.1; FA Premier League case, para 32 (g); FA Premier League case, Annex: Commitments of the FAPL, paras 9.1 and 9.4.

  51. 51.

    UEFA Champions League case, para 159.

  52. 52.

    Ibid., para 161.

  53. 53.

    FA Premier League case, para 36 (e); FA Premier League case, Annex: Commitments of the FAPL, paras 7.5–7.7; Rapid Press Releases 2005b, IP/05/1441.

  54. 54.

    Kienappel and Stein 2007, 12.

  55. 55.

    Toft 2006a, 6; Kienappel and Stein 2007, 12.

  56. 56.

    Belgian Competition Council 2005, para 34.

  57. 57.

    FA Premier League case, para 33, 37 (c)–(d), 41; FA Premier League case, Annex: Commitments of the FAPL, para 3.2.

  58. 58.

    Toft 2006a, 7.

  59. 59.

    Belgian Competition Council 2005, para 33.

  60. 60.

    Ofcom 2009, paras 2.51–2.55.

  61. 61.

    Ibid., para 2.53.

  62. 62.

    Ibid., para 2.53.

  63. 63.

    Ibid., para 2.54.

  64. 64.

    BBC News 2009; Guardian 2009.

  65. 65.

    Ofcom 2009, para 2.54.

  66. 66.

    Ibid.

  67. 67.

    Van Rompuy 2009, 119; Lefever and Van Rompuy 2009, 258.

  68. 68.

    Rapid Press Releases 2002a, IP/02/806; Rapid Press Releases 2003a, IP/03/1105.

  69. 69.

    Rapid Press Releases 2005a, IP/05/62.

  70. 70.

    Rapid Press Releases 2006, IP/06/356, 1.

  71. 71.

    Rapid Press Releases 2003b, IP/03/1748, 2.

  72. 72.

    UEFA Champions League case, para 169.

  73. 73.

    Ibid., para 145.

  74. 74.

    Ibid., paras 1, 145 and 175.

  75. 75.

    Ibid., paras 154–157.

  76. 76.

    Ibid., para 171.

  77. 77.

    Ibid.

  78. 78.

    Ibid., para 40.

  79. 79.

    Ibid., para 98.

  80. 80.

    Evens et al. 2011, 36.

  81. 81.

    See e.g.: Rumphorst 2001, 3; Commission of the European Communities 2007, SEC(2007) 935, 79.

  82. 82.

    UEFA Champions League case, para 40.

  83. 83.

    Ibid., para 44.

  84. 84.

    FA Premier League case, Annex: Commitments of the FAPL, para 5.1.

  85. 85.

    Rapid Press Releases 2003b, IP/03/1748.

  86. 86.

    FA Premier League case, Annex: Commitments of the FAPL, para 1.

  87. 87.

    Evens et al. 2011, 36.

  88. 88.

    See e.g.: European Commission 2005, para 14.

  89. 89.

    MADUF (Maximizing DVB Usage in Flanders) is an IBBT-project. The objective of the MADUF-project was to generate an optimum model for providing mobile television services in Flanders via DVB-H and develop a proof of concept. For more information about this project, see: IBBT, http://www.ibbt.be/.

  90. 90.

    See e.g.: Evens et al. 2008, 124–130.

  91. 91.

    European Commission 2005, para 14; Andriychuk 2009, 88.

  92. 92.

    Evens et al. 2011, 36.

  93. 93.

    Toft 2006a, 4.

  94. 94.

    Boyle and Haynes 2003, 112; Wessberg 2000.

  95. 95.

    Independent Advisory Panel to the Secretary of State for Culture, Media and Sport 2009, para 34.

  96. 96.

    Grant 2009.

  97. 97.

    According to Panasonic, the entire catalogue of YouTube videos is available, although it may take a day or two for a new one on the site to appear on Viera Cast (CNet News 2008).

  98. 98.

    German Bundesliga case, Annex Commitments of the League Association, para 4.

  99. 99.

    Evens et al. 2011, 36.

  100. 100.

    FA Premier League case, Annex: Commitments of the FAPL, para 2.5.

  101. 101.

    Ibid., para 1.

  102. 102.

    Ibid., para 2.1.

  103. 103.

    UEFA 2008.

  104. 104.

    UEFA 2009, 3.

  105. 105.

    Ibid., 4.

  106. 106.

    Ibid., para 1.2.

  107. 107.

    Pickles 2007, 18–19.

  108. 108.

    Evens et al. 2011, 38.

  109. 109.

    German Bundesliga case, Annex Commitments of the League Association, para 6.4.

  110. 110.

    FA Premier League case, Annex: Commitments of the FAPL, paras 9.2–9.4.

  111. 111.

    German Bundesliga case, Annex Commitments of the League Association, para 6.4.

  112. 112.

    UEFA 2009, 8, 9 and 12.

  113. 113.

    Ibid., 12–13.

  114. 114.

    Infront 2009; Sportcal.com 2009c.

  115. 115.

    Eufootball.biz 2009.

  116. 116.

    See e.g.: Reuters 2009; Sportsbusiness International 2009.

  117. 117.

    Reuters 2009; Sportcal.com 2010b.

  118. 118.

    Sportcal.com 2010a, b.

  119. 119.

    Bull 2010.

  120. 120.

    See e.g.: Poncibò 2009.

  121. 121.

    See e.g.: Guardian 2010; Eufootball.biz 2010.

  122. 122.

    UEFA Champions League case, para 27.

  123. 123.

    Ibid., para 28.

  124. 124.

    UEFA 2009, 5.

  125. 125.

    Ibid., 4.

  126. 126.

    Ibid., 5.

  127. 127.

    German Bundesliga case, Annex Commitments of the League Association, para 3.4.

  128. 128.

    Ibid., para 3.1.

  129. 129.

    Santomier and Costabiei 2010, 47.

  130. 130.

    Rapid Press Releases 2003b, 2.

  131. 131.

    Parrish et al. 2010, 29.

  132. 132.

    UEFA Champions League case, para 143.

  133. 133.

    Ibid., para 152.

  134. 134.

    Ibid., para 172.

  135. 135.

    Ibid., para 171.

  136. 136.

    Ofcom 2008, para 8.26; Ofcom 2009, para 12.8; Van Rompuy 2009, 119–120.

  137. 137.

    Ofcom 2008, para 8.25.

  138. 138.

    Van Rompuy 2009, 120.

  139. 139.

    Ofcom 2008, para 8.27; Ofcom 2009, para 12.8.

  140. 140.

    Ofcom 2009, para 12.40.

  141. 141.

    Sportcal.com 2009a.

  142. 142.

    Sportbusiness International 2008a.

  143. 143.

    Lefever and Van Rompuy 2009, 257.

  144. 144.

    Sportbusiness International 2008b.

  145. 145.

    Sportcal.com 2008a, b, 2009b.

  146. 146.

    Bundeskartellamt 2008a, b.

  147. 147.

    Lefever and Van Rompuy 2009, 257.

  148. 148.

    See e.g.: Sportcal.com 2008b, c.

  149. 149.

    Financial Times 2008; Sportcal.com 2009d.

  150. 150.

    Lefever and Van Rompuy 2009, 258.

  151. 151.

    Berghen et al. 2009.

  152. 152.

    See e.g.: Sportcal.com 2009d, e.

  153. 153.

    Belgian Competition Council 2005, para 31 (6).

  154. 154.

    Ibid, para 36; Court of Appeal of Brussels 2006, para 41.

  155. 155.

    Court of Appeal 2007, para 41.

References

Legislation and Policy Documents: European Union: Commission Staff Working Document

Decisions

  • Commission decision of 23 July 2003 relating to a proceeding pursuant to Article 81 of the EC Treaty and Article 53 of the EEA Agreement, COMP/C.2-37.398—joint selling of the commercial rights of the UEFA Champions League. OJ (2003) L 291/25

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  • Commission decision of 22 March 2006 relating to a proceeding pursuant to Article 81 of the EC Treaty (Case COMP/C-2/38.173—Joint selling of media rights to the FA Premier League), Annex: Commitments of the FAPL

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  • European Commission State aid E 3/2005 (ex- CP 2/2003, CP 232/2002, CP 43/2003, CP 243/2004 and CP 195/2004)—financing of public service broadcasters in Germany, 24 April 2007, C (2007) 1761 final

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Reports

Notices

  • Commission notice published pursuant to Article 19(3) of Council Regulation No 17 concerning case COMP/C.2/38.173 and 38.453—joint selling of the media rights of the FA Premier League on an exclusive basis. OJ (2004) C 115

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Press Releases

  • Rapid Press Releases (2002a) Commission welcomes UEFA’s new policy for selling the media rights to the Champions League, 3 June 2002, IP/02/806

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  • Rapid Press Releases (2002b) Commission opens proceedings into joint selling of media rights to the English Premier League, 20 December 2002, IP/02/1951

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  • Rapid Press Releases (2003a) Commission clears UEFA’s new policy regarding the sale of the media rights to the Champions League, 24 July 2003, IP/03/1105

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  • Rapid Press Releases (2003b) Commission reaches provisional agreement with FA Premier League and BSkyB over football rights, 16 December 2003, IP/03/1748

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  • Rapid Press Releases (2005a) German Football League commitments to liberalise joint selling of Bundesliga media rights made legally binding by Commission decision, 19 January 2005, IP/05/62

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  • Rapid Press Releases (2005b) Competition: Commission receives improved commitments from FAPL over sale of media rights, 17 November 2005, IP/05/1441

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  • Rapid Press Releases (2006) Commission makes commitments from FA Premier League legally binding, 22 March 2006, IP/06/356

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Speeches

Miscallanious

UK: Consultations

Reports

Case law: Court of Justice

  • CJ Coditel SA and others v Ciné-Vog Films SA and others, 6 October 1982, Case 262/81, ECR (1982) 3381

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  • CJ Football Association Premier League Ltd and Others v. QC Leisure and Others and Karen Murphy v. Media Protection Services Ltd, 3 February 2011, joined Cases C 403/08 and C 429/08 (not yet published in ECR)

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Belgium

  • Belgian Competition Council (2005). Decision no. 2005-I/O-40 of 29 July 2005, Tijdschrift van Rechtspraak van de Raad voor de Mededinging, vol 3, pp 27–47

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  • Court of Appeal of Brussels (2006) Telenet N.V. v. Liga Beroepsvoetbal V.Z.W.—28 June 2006

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Lefever, K. (2012). Joint Selling Remedies Package. In: New Media and Sport. ASSER International Sports Law Series. T.M.C. Asser Press, The Hague, The Netherlands. https://doi.org/10.1007/978-90-6704-873-6_9

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