Mega-Event Commercial Rights Protection and Human Rights

Chapter
Part of the ASSER International Sports Law Series book series (ASSER)

Abstract

This chapter will conclude the more specific consideration of the impact of special event commercial rights protection on traditional legal principles, by briefly examining the potential human rights implications of such laws. It will examine issues such as the impact of anti-ambushing laws on free speech and on constitutionally protected property rights and the freedom of trade. The discussion will focus attention on the urgent need for the legal fraternity to seriously consider the implications and legitimacy of mega-event commercial monopolies in the context of the global political economy and, specifically, developmental states such as South Africa, India and Brazil, who are more and more frequently bidding for and successfully acquiring the rights to host mega-events, and then called upon to pass laws which undermine fundamental principles of their hard-fought constitutional democracies.

Keywords

Trade Mark Free Speech Event Organiser Street Trading Super Bowl 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

All internet-based sources referred to, were last visited in or before December 2011.

  1. Bollier D (2005) Brand name bullies: the quest to own and control culture. Wiley, New YorkGoogle Scholar
  2. Cheadle MH, Davis DM, Haysom NRL (2005) South African constitutional law: the bill of rights, 2nd edn. LexisNexis, ButterworthsGoogle Scholar
  3. Coombe RJ (1993) Tactics of appropriation and the politics of recognition in late modern democracies. Political Theory 21:411–433Google Scholar
  4. Cooper Dreyfuss R (1996) We are symbols and inhabit symbols, so should we be paying rent? Deconstructing the Lanham Act and rights of publicity. Columbia-VLA J Law Arts 20:123Google Scholar
  5. Corbett S, Van Roy Y (2010) Events management in New Zealand: one law to rule them all? Journal of Business Law 4:338–362Google Scholar
  6. Currie I, de Waal J (2005) The bill of rights handbook, 5th edn. Juta & Co Ltd, ClaremontGoogle Scholar
  7. Dean OH (2006) Handbook of South African copyright law (looseleaf—service issue 13). Juta & Co Ltd, ClaremontGoogle Scholar
  8. Devenish G (2005) The South African constitution. LexisNexis, ButterworthsGoogle Scholar
  9. Ellis D, Scassa T, Seguin B (2011) Framing ambush marketing as a legal issue: an Olympic perspective. Sport Manag Rev 14(3):297–308Google Scholar
  10. Frontier Economics Pty Ltd, Melbourne (2007) Ambush Marketing Legislation Review, a report prepared for IP Australia and the Australian government’s department of communications, information technology and the arts (October 2007)Google Scholar
  11. Grady J, McKelvey S, Bernthal MJ (2010) From Beijing 2008 to London 2012: examining event-specific Olympic legislation vis à vis the rights and interests of stakeholders. J Spons 3(2):144–156Google Scholar
  12. Hewitt I (2005) Commercialisation of major sports events: does the law help or hinder the event organiser? Sport Law J 13(1):32–33Google Scholar
  13. Jefferson Lenskyj H (2000) Inside the Olympic industry: power. Politics and Activism State University of New York Press, AlbanyGoogle Scholar
  14. Jefferson Lenskyj H (2008) Olympic industry resistance: challenging olympic power and propaganda. State University of New York Press, AlbanyGoogle Scholar
  15. Johnson P (2007) Ambush marketing: a practical guide to protecting the brand of a sporting event. Sweet & Maxwell, LondonGoogle Scholar
  16. Kobel P (2007) International report on question B: ambush marketing too smart to be good? Should certain ambush marketing practices be declared illegal and if yes, which ones and under what conditions? International Report to the International League of Competition Law. Catania CongressGoogle Scholar
  17. La Fetra DJ (2004) Kick it up a notch: first amendment protection for commercial speech, in symposium: Nike v. Kasky and the modern commercial speech doctrine. Case West Law Rev 54:1205Google Scholar
  18. Lemley MA, McKenna M (2010) Irrelevant confusion. Stanf Law Rev 62(2):413Google Scholar
  19. Lines K, Heshka J (2010) Blatter’s drift: the battle for our hearts and minds in South Africa. World Sports Law Rep 8(8). http://www.e-comlaw.com/wslr/archive/volume_8_issue_8.htm
  20. Longdin L (2009) Public law solutions to private law problems: major event regulation subverts IP’s internal balance. J Intellect Prop Law Pract 4(10):726–742Google Scholar
  21. McKelvey S, Grady J (2008) Sponsorship program protection strategies for special sport events: are event organizers outmaneuvering ambush marketers? J Sport Manag 22:550–586Google Scholar
  22. Mouritz A (2008) Challenging the legal enforceability of the vancouver 2010 Olympic games’ anti-ambush marketing provisions. Sport Law J Issue 1(16):10–19Google Scholar
  23. Price PJ (2003) Property Rights: Rights and Liberties under the Law. ABC-CLIO, Santa BarbaraGoogle Scholar
  24. Ritchie B, Hall M (2000) Mega events and human rights. Brent Ritchie, University of Canberra, Michael Hall, University of Otago, NZ and Sheffield Hallam University, UK. In: How you play the game papers from the first international conference on sports and human rights, 1–3 September 1999. ISBN 1 86365 566 2Google Scholar
  25. Roche M (2000) Mega-events & modernity: Olympics and expos in the growth of global culture. Routledge, LondonGoogle Scholar
  26. Scaria AG (2008) Ambush marketing: game within a game. Oxford University Press, OxfordGoogle Scholar
  27. Scassa T (2011) Ambush marketing and the right of association: clamping down on references to that big event with the all the athletes in a couple of years. J Sport Manag 25:354–370Google Scholar
  28. Schlossberg H (1996) Sports marketing. Blackwell, OxfordGoogle Scholar
  29. Schulz-Herzenberg C (ed) (2010) Player and referee: conflicting interests and the 2010 FIFA World Cup™, monograph 169. South African Institute for Security Studies, PretoriaGoogle Scholar
  30. Shaw CA (2008) Five ring circus: myths and realities of the Olympic games. New Society Publishers, Gabriola IslandGoogle Scholar
  31. Sliffman AJ (2012) Unconstitutional hosting of the super bowl: anti-ambush marketing clean zone’s violation of the first amendment. Marq Sports L Rev 22(1):257–285Google Scholar
  32. Vaidhyanathan S (2003) Copyrights and copywrongs: the rise of intellectual property and how it threatens creativity. New York University Press, New YorkGoogle Scholar
  33. Vassallo E, Blemaster K, Werner P (2005) An international look at ambush marketing. Trademark Report 95:1338Google Scholar
  34. Weinberg J (1982) Constitutional protection of commercial speech. Columbia Law Rev 82:720Google Scholar
  35. Wright JAYB (1999) The supreme court of the United States and first amendment protection of advertising. In: Jones JP (ed) The Advertising Business. SAGE PublishingGoogle Scholar

Copyright information

© T.M.C. ASSER PRESS, The Hague, The Netherlands, and the author(s) 2012

Authors and Affiliations

  1. 1.School of Law, Howard College CampusUniversity of KwaZulu-NatalDurbanSouth Africa

Personalised recommendations