Mega-Event Rights Protection and Competition (Antitrust) Laws

Chapter
Part of the ASSER International Sports Law Series book series (ASSER)

Abstract

This chapter continues the more specific evaluation of the nature and effects of special anti-ambushing laws, by focusing on the potential competition law (or anti-trust) implications of such laws. Chapter 2 examined how the mega-event sponsorship model functions, and hinted at the fact that the modern sports mega-event is a commercial monopoly through which event organisers (and sponsors) pursue excessive market control in interests of the pursuit of profit. This chapter will continue this examination and will include consideration of the (potential) role of competition law in this context.

Keywords

Olympic Game National Football League Event Organiser Anticompetitive Effect Dominant Undertaking 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© T.M.C. ASSER PRESS, The Hague, The Netherlands, and the author(s) 2012

Authors and Affiliations

  1. 1.School of Law, Howard College CampusUniversity of KwaZulu-NatalDurbanSouth Africa

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