Mega-Event Rights Protection and Intellectual Property Laws

  • Andre M. Louw
Part of the ASSER International Sports Law Series book series (ASSER)


This is the first of three chapters which will each focus on a specific aspect of the impact of special legal protection of commercial rights to events. This chapter will critically examine the ways in which such special laws not only supplement but often significantly alter the fundamental precepts, characteristics and working of intellectual property laws. IP rights are, of course, important in the context of event sponsorships and also of ambush marketing. The chapter will examine, however, the recent trend of phenomenal expansion of IP laws and of IP rights and the protection which they provide to event organisers and their commercial partners by means of sui generis event legislation, from a critical perspective. The conclusion is that this expansion is illegitimate and unjustifiable in this context, and provides a major cause for concern regarding the legitimacy of special event protection laws.


Intellectual Property Event Organiser Consumer Confusion Paralympic Game Trademark Protection 
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All internet-based sources referred to, were last visited in or before December 2011.

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Copyright information

© T.M.C. ASSER PRESS, The Hague, The Netherlands, and the author(s) 2012

Authors and Affiliations

  1. 1.School of Law, Howard College CampusUniversity of KwaZulu-NatalDurbanSouth Africa

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