Letters of Intent, Heads of Agreement and Preliminary Agreements

  • Ian S. Blackshaw
Part of the ASSER International Sports Law Series book series (ASSER)


Sport marketing is a fast-moving business, involving as it does the competitive acquisition of very valuable and lucrative rights, which allow companies and firms to associate and promote themselves and their products and services with prestigious international sporting events, such as the Olympic Games and the FIFA World Cup. In other words, sports marketing rights involve the transfer of very valuable goodwill, which has been built up in the sporting events concerned over a long period of time, to a corporate or commercial entity for the benefit of its business.


Good Faith Olympic Game Future Contract Contracting Parti Binding Nature 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© T.M.C. ASSER PRESS, The Hague, The Netherlands, and the author 2011

Authors and Affiliations

  1. 1.ASSER International Sports Law CentreT.M.C. Asser InstituutThe HagueThe Netherlands

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