Sports Image Rights and Endorsement Agreements

  • Ian S. Blackshaw
Part of the ASSER International Sports Law Series book series (ASSER)


We live in an age in which image rules and perception is paramount. And this is not limited to celebrities, including sports personalities, who are anxious to project their persona, and thus maintain their celebrity status and popularity and, in turn, their marketability. But the phenomenon also extends to companies and their products, which, if they are to be successful in our consuming and materialistic society, also need to convey a positive image in order to command the attention of customers and increase sales


Trade Mark Football Club International Sport Unjust Enrichment Invoice 18022 
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Copyright information

© T.M.C. ASSER PRESS, The Hague, The Netherlands, and the author 2011

Authors and Affiliations

  1. 1.ASSER International Sports Law CentreT.M.C. Asser InstituutThe HagueThe Netherlands

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