Case Description: Heineken and Promotion Girls in Cambodia, Part 2

  • Frans-Paul van der Putten
Part of the Issues in Business Ethics book series (IBET, volume 28)


In the spring of 2005, CARE presented a research report at a congress in Phnom Penh. It showed the case of Heineken and the promotion girls (PGs) from a largely new perspective. The approach to PGs that Heineken developed in 2003–2004 was mainly aimed at reducing the PGs’ risk of becoming infected with HIV and other sexually transmitted diseases (STDs). However, CARE’s new report shows that the girls’ working conditions – not the chance that a minority of them will become infected with HIV as a result of after-hours sex with customers – are the greatest threat to the PGs’ well-being. The most serious consequences of the PGs’ working conditions appear to be that they are daily exposed to violent types of sexual intimidation.


Sexual Harassment Beer Consumption Violent Type Attempted Rape Beer Promotion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media B.V. 2011

Authors and Affiliations

  1. 1.Netherlands Institute of International Relations ClingendaelThe HagueThe Netherlands

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