Genre Emergence in Amateur Flash

  • John C. PaolilloEmail author
  • Jonathan Warren
  • Breanne Kunz
Part of the Text, Speech and Language Technology book series (TLTB, volume 42)


While genre emergence is a recurrent theme in research on digital media, studies of genre emergence tend to adopt approaches that do not clearly bring out role of the community in which the genres emerge. This chapter develops an approach in which a quantitative social network analysis informs our study of genre emergence in Flash animations posted to, a major web portal for amateur Flash. Results indicate that participants' social network positions are strongly associated with the genres of Flash they produce, and that social processes of support and competition are key to understanding genre emergence in the Newgrounds context. We argue from these findings that a social network approach can be crucial to understanding genre emergence.


Multimedia New media Amateur multimedia Social network Prinicipal components analysis 



The authors wish to thank four anonymous reviewers and numerous colleagues in SLIS and Informatics at Indiana University for constructive criticism and comments regarding this work. An earlier version of this work was presented in January 2007 at the 40th Hawaii International Conference on System Sciences, Waikaloa, HI.


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Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  • John C. Paolillo
    • 1
    Email author
  • Jonathan Warren
    • 1
  • Breanne Kunz
    • 1
  1. 1.School of Library and Information Science and School of InformaticsIndiana UniversityBloomingtonUSA

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