Abstract
Evaluation should be conceived as having a relational nature, as a process based on interpretation and comparison and able to activate and develop relationships (among persons, among persons and their environment, etc.). Indeed, interpretation and comparison are key elements of critical thinking and therefore of cultural resilience. Creative evaluations combine hard and soft values, quantity and quality, specific interests and common good in innovative way. This is the fundamental characteristic of creative actions/projects/plans.
All over the world conflicts are more and more concentrated in places with high symbolic, cultural, social, spiritual, and environmental values and characterised by economic pressures and interests. New towers or malls are planned to be built near (or into) city centres or in coastal areas, generating strong conflicts between economic and non-economic interests/values.
This chapter focuses on tangible and intangible values and on possible ways to manage these values in order to improve choices in planning, avoiding damages on socio-cultural heritage, environmental heritage, intangible heritage and so on. How can we manage soft and hard values? How can we compare benefits produced by buildings with costs associated to negative changes in urban landscape? Can economic evaluation of urban landscape balance the economic impact of its transformation? Some answers are explored, considering both technical/positivistic and social/constructivist approaches.
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Girard, L.F. (2010). Creative Evaluations for a Human Sustainable Planning. In: Cerreta, M., Concilio, G., Monno, V. (eds) Making Strategies in Spatial Planning. Urban and Landscape Perspectives, vol 9. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-3106-8_17
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