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Business Entrepreneurs’ Mindsets on Their Enterprises’ Business Model

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Real Learning Opportunities at Business School and Beyond

Part of the book series: Advances in Business Education and Training ((ABET,volume 2))

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Abstract

Enterprises are presented with ever-increasing challenges regarding marketplace uncertainty and ambiguity. They face competitive pressures from local and international sources, their competitors are constantly modifying products and services to push ahead of them and their customers expect responsiveness and innovativeness to their expressed and latent needs. The enterprises’ very success, and survival, depends on their ability to change their business, market and product strategies to fit these challenges.

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Author information

Authors and Affiliations

  1. University of Herfordshire, UK

    Christopher J. Brown

Authors
  1. Christopher J. Brown
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  2. Diane Proudlove
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Corresponding author

Correspondence to Christopher J. Brown .

Editor information

Editors and Affiliations

  1. Business Communic. & Language Studies, EDHEC Business School, 58 Rue du Port, 59046, Lille, France

    Peter Daly

  2. Inst. Education & Information Sciences, University of Antwerp, Venusstraat 35, 2000, Antwerpen, Belgium

    David Gijbels

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© 2009 Springer Science+Business Media B.V.

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Brown, C.J., Proudlove, D. (2009). Business Entrepreneurs’ Mindsets on Their Enterprises’ Business Model. In: Daly, P., Gijbels, D. (eds) Real Learning Opportunities at Business School and Beyond. Advances in Business Education and Training, vol 2. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-2973-7_8

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