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Il dono del sangue tra processi individuali e dinamiche organizzative: una ricerca longitudinale con neo-donatori

  • Elena MartaEmail author
  • Paolo Guiddi
  • Maura Pozzi
  • Vincenzo Saturni
Chapter

Riassunto

Nelle ultime decadi numerosi ricercatori hanno cercato di comprendere il profilo dei donatori di sangue e le caratteristiche che li differenziano dai non donatori (Callero et al., 1983; Ferguson et al., 2004a, 2008; Godin et al., 2005; Lucchini, 2005), esaminandone dati socio-demografici, tratti di personalità e motivazioni: disporre di queste informazioni è di vitale importanza per le organizzazioni che si occupano di donazione del sangue, per organizzare migliori campagne di reclutamento e più adeguati percorsi di fidelizzazione. Le conoscenze conseguite in questi anni, però, non sono ancora sufficienti a garantire la copertura del fabbisogno nazionale: il reclutamento continua ad essere una sfida (Mostafa, 2009), e impegna le organizzazioni in una riflessione continua sulle condizioni che possono garantire la continuità del gesto (Mikkelsen, 2004).

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Copyright information

© Springer-Verlag Italia 2011

Authors and Affiliations

  • Elena Marta
    • 1
    Email author
  • Paolo Guiddi
    • 1
  • Maura Pozzi
    • 1
  • Vincenzo Saturni
    • 2
  1. 1.Laboratorio di psicologia sociale applicataUniversità Cattolica del Sacro Cuore di MilanoMilanoItaly
  2. 2.AVIS NazionaleItaly

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