Resource Mobilisation (Resourcefulness)
This chapter elaborates on resource mobilisation (resourcefulness) in the process of social value creation. After the identification of opportunities, social entrepreneurs pursued opportunities without regard to the resources they had. They started resource mobilisation to start the operation of their social enterprises. These resources included human, financial and other kind of resources (mainly infrastructure and land). This chapter includes all the information related to attracting, recruiting and retaining human resources, mobilising financial resources and mobilising other kinds of required resources in the process of social value creation. Special attention is given to explore resource mobilisation (resourcefulness) in the complete process of social value creation, starting from initial stage to stage of maturity of the social enterprises. Based on the findings, three propositions are developed. Finally, resourcefulness in the process of social value creation is presented in a figure.
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