Cross-Cultural Issues in Working with Users in the Design of Interactive Systems

  • Helen PetrieEmail author
  • Tanja Walsh
  • Olufunmilayo Odutola
  • Lei Ang
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 34)


Globalization of markets means that interactive systems need to be usable and provide positive user experience (UX) to users in many different cultures. There is an increasing realization that systems may need to be localized to different cultures, but less realization that methods used to work with users also need to be localized. We present two case studies which investigate cultural differences in users’ interpretation of and reactions to methods used to elicit usability and UX information. The first case study investigated the use of photos and sketches with Nigerian and Anglo-Celtic participants, the second investigated the use of three different question types, Likert items, sentence completion questions and open-ended questions with Chinese and British participants. Conclusions are drawn for conducting cross-cultural user research.


Cross-cultural differences Usability User experience Design methods 


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Copyright information

© Springer India 2015

Authors and Affiliations

  • Helen Petrie
    • 1
    Email author
  • Tanja Walsh
    • 2
  • Olufunmilayo Odutola
    • 1
    • 3
  • Lei Ang
    • 1
  1. 1.Human Computer Interaction Research Group, Department of Computer ScienceUniversity of YorkYorkUK
  2. 2.Unit of Human-Centered TechnologyTampere University of TechnologyTampereFinland
  3. 3.Simple UsabilityLeedsUK

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