Evolving Process of Application of Methodology for Visual Perception of Urban Place: Case Study of Kolkata

  • Mainak GhoshEmail author
  • Sanjib Nag
  • Satyaki Roy
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 34)


Vision is the most dominant sense for human beings. Visual perception has a substantial bearing on cognition, impression and importance of an urban place. Along with infrastructural needs, appropriate perceptual quality of a place is of considerable significance. Especially in developing countries the short fall has been alarming as reported by McKinsey. In this context, the paper brings forth a methodological approach, integrating relevant disciplines. The disciplines of visual communication design and urban design focussing on the core areas of visual perception and urban place respectively, have been analyzed. Though there have been overlaps in literary context, a holistic methodology has not been hitherto considered in unison. The various inter-relationships have been unearthed and a logical interpretation of its applicability has been adjudged in this ongoing research. Assorted urban places of city of Kolkata has been considered for analysis, however the findings of the paper is an endeavour to evolve the holistic methodology, generic in nature.


Visual perception Urban place Visual communication design Urban design Place making Urban development Environmental design Imageability 


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Copyright information

© Springer India 2015

Authors and Affiliations

  1. 1.Department of Architecture and Regional PlanningIndian Institute of TechnologyKharagpurIndia
  2. 2.Department of ArchitectureJadavpur UniversityKolkataIndia
  3. 3.Design Programme/HSSIndian Institute of TechnologyKanpurIndia

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