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ICoRD’15 – Research into Design Across Boundaries Volume 1 pp 375–385Cite as

Aesthetic Design Process: Descriptive Design Research and Ways Forward

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Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 34))

Abstract

Consumer response to designed products has a profound effect on how products are interpreted, approached and used. Product design is crucial in determining this consumer response. Research in this field has been centered on studying the relationship between product features and subjective responses of users and consumers to those features. The subject of aesthetic or styling design process has been relatively neglected despite the important role of this process in fulfilling intended consumer response through product design. In this paper, we present a review of descriptive design research on aesthetic design process, and highlight limitations of this research. We also suggest opportunities for further descriptive research on the subject of aesthetic design process.

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Author information

Authors and Affiliations

  1. Industrial Design, Department of Design Sciences, Lund University, Lund, Sweden

    Santosh Jagtap

  2. Maharashtra State Board of Secondary and Higher Secondary Education, Latur, India

    Sachin Jagtap

Authors
  1. Santosh Jagtap
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  2. Sachin Jagtap
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Corresponding author

Correspondence to Santosh Jagtap .

Editor information

Editors and Affiliations

  1. Centre for Product Design and Manufacturing, Indian Institute of Science, Bangalore, India

    Amaresh Chakrabarti

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Jagtap, S., Jagtap, S. (2015). Aesthetic Design Process: Descriptive Design Research and Ways Forward. In: Chakrabarti, A. (eds) ICoRD’15 – Research into Design Across Boundaries Volume 1. Smart Innovation, Systems and Technologies, vol 34. Springer, New Delhi. https://doi.org/10.1007/978-81-322-2232-3_33

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  • DOI: https://doi.org/10.1007/978-81-322-2232-3_33

  • Published:

  • Publisher Name: Springer, New Delhi

  • Print ISBN: 978-81-322-2231-6

  • Online ISBN: 978-81-322-2232-3

  • eBook Packages: EngineeringEngineering (R0)

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