Designing Meaning to Change Consumer Behaviour: An Exploration

  • Gregor WaltersdorferEmail author
  • Kilian Gericke
  • Luciënne Blessing
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 34)


The focus of our research is to support designers in fostering a more sustainable behaviour of consumers by creating meaning in products and services. The paper describes the results of a literature study into the process of meaning making and the mechanisms through which meaning affects consumer behaviour. Meaning is defined as a mental representation of possible relationships. An initial model, the Meaning-Behaviour Model, is presented, integrating the mechanisms found in literature. Five possible interventions, derived from the model, show how designers can use meaning as a lever to foster enduring behavioural change. The paper contributes to the discussion of introducing meaning through design by exploring the link between meaning and behaviour.


Meaning Behaviour Experience Sustainability 



The authors thank the Fonds Nationale de la Recherche Luxembourg for funding this research. Furthermore, the authors thank Renee Wever for the valuable feedback on the interventions and the reviewers for their useful comments.


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Copyright information

© Springer India 2015

Authors and Affiliations

  • Gregor Waltersdorfer
    • 1
    Email author
  • Kilian Gericke
    • 1
  • Luciënne Blessing
    • 1
  1. 1.Research Unit in Engineering ScienceUniversity of LuxembourgLuxembourgLuxembourg

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