Title Design in Bollywood Film Posters: A Semiotic Analysis

  • Mohammad ShahidEmail author
  • Prasad Bokil
  • Darmalingam Udaya Kumar
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 34)


Indian cinema comprises films produced across India in different languages. Bollywood, a Hindi cinema industry based in Mumbai, is the biggest entertainment industry in India. It shows a diverse and dynamic pattern of visual culture. One can experience this fluid panorama of visual culture through film posters. Over the decades, film posters have been one of the major medium for film publicity. It features images and text to create firsthand visual experience to its audience. As a key element of film poster, title design plays an important role in connoting the theme of the film. It has evolved under influence of various factors like, socio-cultural context, technology and usages. The impact of this development can be seen in terms of technique, composition, color and expressive typography. This paper aims to study and analyze the title design in Bollywood film posters using semiotics framework. Analysis is done based on its structural parameter, relationship with the theme of film, context of use and production technique.


Bollywood Film posters Semiotics Title design 


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Copyright information

© Springer India 2015

Authors and Affiliations

  • Mohammad Shahid
    • 1
    Email author
  • Prasad Bokil
    • 1
  • Darmalingam Udaya Kumar
    • 1
  1. 1.Department of DesignIndian Institute of Technology GuwahatiGuwahatiIndia

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