Advertisement

An Introduction to the Tendency of Online Cosmetic Advertisement Design

  • Yen-Ting Lai
  • Ching-Yuan Huang
  • Mu-Chien ChouEmail author
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 34)

Abstract

With the increasing popularity of the Internet, purchase patterns of the public have shown some innovations. This has encouraged advertising industry to march towards the web market, and establish models of communication with consumers. This study is intended to understand the focuses and elements of cosmetic web ads by widely collecting such advertising contents. Typically, in a cosmetic ad, the product endorser is often the subject of the advertisement. Therefore, this study is investigating such points as what role to choose, how demonstration of the difference role is distinguished, and how validity of the difference role is integrated. The current study is expecting to discover the classification of variables that contributed to the design tendency through surveys, and further provide cosmetics and advertising industry with introduction as reference. It is also expected that general rules of cosmetic web ads should be set out for visual designers of web pages, for preference of consumers, and even for applications in the teaching of webpage design.

Keywords

Advertisement design Cosmetics Online advertisement 

References

  1. 1.
    Bayles, M.E., Chaparro, B.: Recall and recognition of static vs. animated banner advertisements. SAGE 45(15), 1201–1204 (2001)Google Scholar
  2. 2.
    Euromonitor: Latest Research: Beauty and Characteral Care 2012 Now Live. Retrieved from http://www.thebeautycompany.co/downloads/Beyer_BeautyNumbers.pdf (2012)
  3. 3.
    Bayles, M.E.: Designing online banner advertisements: should we animate? In: Proceedings of SIGCHI International Conference on Human Factors in Computing Systems, 2002Google Scholar
  4. 4.
    Phelan, Haley: Beauty’s Top 100. Retrieved from http://www.thebeautycompany.co/downloads/Beyer_BeautyNumbers.pdf (2012)
  5. 5.
    Google Think Insights: What’s Trending in Display for Publishers? Retrieved from http://www.google.com/think/research-studies/whats-trending-in-display-for-publishers.html (2012)
  6. 6.
    Cho, C.-H.: Factors influencing clicking of banner ads on the WWW. J. CyberPsychology Behav. 6(2), 201–215 (2003)CrossRefGoogle Scholar
  7. 7.
    Roth, S.F., Kolojejchick, J., Mattis, J., Golstein, J.: Interactive graphic design using automatic presentation knowledge. In: Proceedings of SIGCHI International Conference on Human Factors, pp. 112–117 (1994)Google Scholar
  8. 8.
    Frascara, J.: Graphic Design: Fine Art or Social Science. The MIT Press, Cambridge (1988)Google Scholar
  9. 9.
    Lothia, R., Donthu, N., Hershberger, E.K.: The impact of content and design elements on banner advertising click-through rates. J. Adv. Res. 43(4), 410–418 (2003)Google Scholar
  10. 10.
    Scupin, R.: The KJ method: a technique for analyzing data derived from Japanese ethnology. J. Hum. Organ. 56(2), 233–237 (1997)Google Scholar
  11. 11.
    Karsak, E.E., Sozer, S., Alptekin, S.E.: Product planning in quality function deployment using a combined analytic network process and goal programming approach. J. Comput. Ind. Eng. 44(1), 171–190 (2003)CrossRefGoogle Scholar
  12. 12.
    Taiwan Network Information Center: Taiwan Internet Usage Survey. Retrieved from http://www.twnic.net.tw/NEWS4/130.pdf (2013)

Copyright information

© Springer India 2015

Authors and Affiliations

  1. 1.Department of Bio-Industry Communication and DevelopmentNational Taiwan UniversityTaipeiTaiwan (ROC)

Personalised recommendations