Memetic Framework Application—Analysis of Corporate Customer Attitude in Telecom Sector

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 325)


Natural and cultural evolutionary processes shall be well implemented in the real-time applications by using memetic computing process. Popular researches based on the evolutionary processes have been dealing with the universal criteria. So the need for location-dependent population searches lead to the research based on the cultural traits of the individual, i.e., memetic computational applications. In the telecom sector, the decision-making process of the corporate customers is taken for study with the applications based on the memetic computation. This paper presents an innovative approach to analyze the customer attitude with objective, subjective, and inter-subjective criteria in the multi-attribute deterministic environment. The two metrics, viz. value of business (VOB) and number of services (NOS), are taken as reference using the memetic attributes. Experimental analysis shows that with respect to the telecom sector, memetic framework has improvised the corporate customer attitude toward the services in the betterment of customer relation management.


Memetic computational applications Value of business Intelligence-based genetic algorithms Deterministic environment Data mining portals 


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Copyright information

© Springer India 2015

Authors and Affiliations

  1. 1.Research Scholar, (JTO – CRM, Enterprise Business Cell, BSNL)Anna University Madurai Regional CentreMaduraiIndia
  2. 2.Department of Management StudiesAnna University Madurai Regional CentreMaduraiIndia

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