Abstract
India is the second largest global producer of footwear after China, accounting for 13 % of global footwear production of 16 billion pairs during 2012–2013 but mainly to meet domestic needs. Bata India is not only one of the leading manufacturers of footwear in India but a household name. This paper presents the analysis of perception of consumers about Bata products, relationship of perception with expenditure per year on Bata products, frequency of buying Bata products, repeat purchases, and recommendation of Bata products to others. In addition research paper presents the analysis of differences in perceptions with respect to various categories of demographics. Perception data was subjected to reliability analysis, exploratory data analysis, factor analysis, dependency analysis, and regression analysis. It is concluded that Bata products are accepted by all segments of the responds with almost same perception and Bata needs to improve collection for ladies.
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References
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Annexure: Questionnaires
Annexure: Questionnaires
1.1 Demography
Sl no | Parameters | Scale | |||||
|---|---|---|---|---|---|---|---|
1 | Gender | ①Male | ②Female | ||||
2 | Marital status | ①Single | ②Married | ||||
3 | Age | ①Below 18 | ②18–30 | ③30–40 | ④40–50 | ⑤Above 60 | |
4 | Accompanied by | ①Friends | ②Family | ③Only wife | ④Alone | ||
5 | Qualification | ①Below graduate | ②Graduate | ③Above graduation | ④Professional | ②Graduate | |
6 | Income group | ①0–5 lakhs | ②5–10 lakhs | ③10–15 lakhs | ④15–20 lakhs | ⑤Above 20 lakhs | |
7 | Please select the usage of Bata product | ①Sports | ②Office | ③Casual | ④Party | ⑤In-house | ⑥School |
1.2 Variable of Interest
Sl no | Parameters | Scale | |||||
|---|---|---|---|---|---|---|---|
1 | Buying Bata products | ①First time | ②Regular | ||||
2 | Would you recommend Bata products to others | ①Yes | ②No | ||||
3 | Would you buy from Bata again | ①Yes | ②No | ||||
1.3 Perception
Sl no | Parameters | Scale | |||||
|---|---|---|---|---|---|---|---|
1 | How much value you associate with price while buying Bata products | ① | ② | ③ | ④ | ⑤ | ① |
2 | Do you think Bata has adequate formal collection | ① | ② | ③ | ④ | ⑤ | ① |
3 | How much value you associate with appearance while buying Bata products | ① | ② | ③ | ④ | ⑤ | ① |
4 | Do you think Bata has adequate kids collection | ① | ② | ③ | ④ | ⑤ | ① |
5 | Do you think Bata has adequate ladies collection | ① | ② | ③ | ④ | ⑤ | ① |
6 | How much value you associate with comfort while buying Bata products | ① | ② | ③ | ④ | ⑤ | ① |
7 | Do you think Bata has adequate casual collection | ① | ② | ③ | ④ | ⑤ | ① |
8 | Do you think Bata has adequate latest collection | ① | ② | ③ | ④ | ⑤ | ① |
1.4 Variables of Interest (Expenditure and Frequency of Buying)
Sl no | Parameters | Scale | |||||
|---|---|---|---|---|---|---|---|
1 | How much you normally spend (in rupees) on footwear in a year | ①0–1,000 | ②1,000–2,500 | ③2,500–5,000 | ④Above 5,000 | ||
2 | How often you buy footwear in a year | ①(0–2) | ②(3–5) | ③(above 5) | |||
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Singh, N.P., Sharma, S.K., Singh, D., Kalra, S. (2015). Analysis of Perception of Customers of Bata India Limited Products. In: Chatterjee, S., Singh, N., Goyal, D., Gupta, N. (eds) Managing in Recovering Markets. Springer Proceedings in Business and Economics. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1979-8_9
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