A Group Decision Support System for Selecting an Open Source Tool for Social Media Integration

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 298)

Abstract

Today, traditional channels of communication needs to be supplemented with digital channels which can leverage upon the power of the internet. However, integration of the website with the social media platforms provide ample challenges in terms of choosing the best possible way for such integration. In this study, the application of a group decision support system has been presented for meeting this objective. The decision support approach prioritizes and aggregates multiple dimensions of few platforms, from the users’ perspective by using the Delphi method, Fuzzy Set Theory and Analytic Hierarchy Process. A case study has been conducted on a web-based portal (Business Fundas) for selecting a suitable tool for social media integration.

Keywords

Group decision making Social media Fuzzy sets Analytic hierarchy process Delphi method 

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Copyright information

© Springer India 2014

Authors and Affiliations

  1. 1.Indian Institute of Management RohtakRohtakIndia

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