A Group Decision Support System for Selecting an Open Source Tool for Social Media Integration

  • Arpan Kumar KarEmail author
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 298)


Today, traditional channels of communication needs to be supplemented with digital channels which can leverage upon the power of the internet. However, integration of the website with the social media platforms provide ample challenges in terms of choosing the best possible way for such integration. In this study, the application of a group decision support system has been presented for meeting this objective. The decision support approach prioritizes and aggregates multiple dimensions of few platforms, from the users’ perspective by using the Delphi method, Fuzzy Set Theory and Analytic Hierarchy Process. A case study has been conducted on a web-based portal (Business Fundas) for selecting a suitable tool for social media integration.


Group decision making Social media Fuzzy sets Analytic hierarchy process Delphi method 


  1. 1.
    Aguaron J, Escobar MT, Moreno-Jiménez JM (2003) Consistency stability intervals for a judgement in AHP decision support systems. Eur J Oper Res 145(2):382–393CrossRefzbMATHGoogle Scholar
  2. 2.
    Aguarón J, Moreno-Jiménez JM (2003) The geometric consistency index: approximated thresholds. Eur J Oper Res 147(1):137–145CrossRefzbMATHGoogle Scholar
  3. 3.
    Bolloju N (2001) Aggregation of analytic hierarchy process models based on similarities in decision makers’ preferences. Eur J Oper Res 128(3):499–508CrossRefzbMATHGoogle Scholar
  4. 4.
    Buckley JJ (1985) Fuzzy hierarchical analysis. Fuzzy Sets Syst 17(3):233–247CrossRefzbMATHGoogle Scholar
  5. 5.
    Bystrom K (2002) Information and information sources in tasks of varying complexity. J Am Soc Inform Sci Technol 53(7):581–591CrossRefGoogle Scholar
  6. 6.
    Dalkey N, Helmer O (1963) An experimental application of the Delphi method to the use of experts. Manage Sci 9(3):458–467CrossRefGoogle Scholar
  7. 7.
    Eyrich N, Padman ML, Sweetser KD (2008) PR practitioners’ use of social media tools and communication technology. Public Relat Rev 34(4):412–414Google Scholar
  8. 8.
    Hsu C, Sandford B (2007) The Delphi technique: making use of consensus. Pract Assess Res Eval 12(10):1–8Google Scholar
  9. 9.
    Hwang CL, Lin MJ (1987) Group decision making under multiple criteria: methods and applications. Springer, BerlinCrossRefzbMATHGoogle Scholar
  10. 10.
    Kar AK, Pani AK (2014) How can a group of procurement experts select suppliers? An approach for group decision support. J Enterp Inf Manage (In press)Google Scholar
  11. 11.
    Kar AK (2014) Revisiting the supplier selection problem: an integrated approach for group decision support. Expert Syst Appl (In press)Google Scholar
  12. 12.
    Kar AK, Rakshit A (2014) Pricing of cloud IaaS based on feature prioritization—a value based approach. Adv Intell Syst Comput 235:321–330Google Scholar
  13. 13.
    Khorramshahgol R, Moustakis VM (1988) Delphic hierarchy process (DHP): a methodology for priority setting derived from the Delphi method and analytical hierarchy process. Eur J Oper Res 137(3):347–354Google Scholar
  14. 14.
    Mangold WG, Faulds DJ (2009) Social media: the new hybrid element of the promotion mix. Bus Horiz 52(4):357–365Google Scholar
  15. 15.
    Saaty TL (1980) The analytic hierarchy process. McGraw Hill International, New YorkGoogle Scholar
  16. 16.
    Ulschak FL (1983) Human resource development: the theory and practice of need assessment. Reston Publishing Company, RestonGoogle Scholar
  17. 17.
    Xiang Z, Gretzel U (2010) Role of social media in online travel information search. Tourism Manage 31(2):179–188Google Scholar

Copyright information

© Springer India 2014

Authors and Affiliations

  1. 1.Indian Institute of Management RohtakRohtakIndia

Personalised recommendations