Advertisement

ICoRD'13 pp 113-124 | Cite as

Mitigation of Design Fixation in Engineering Idea Generation: A Study on the Role of Defixation Instructions

  • Vimal Viswanathan
  • Julie Linsey
Conference paper
Part of the Lecture Notes in Mechanical Engineering book series (LNME)

Abstract

Design fixation is considered to be a major factor influencing engineering idea generation. When fixated, designers unknowingly replicate the features from their own initial ideas or presented examples. The study reported in this paper investigates the effects of warnings about the undesirable features on design fixation. The authors hypothesize that if designers are given warnings about the undesirable example features along with the reasons for those warnings, fixation to those features can be mitigated. In order to investigate this hypothesis, a controlled experiment is conducted with novice designers. The participants are randomly assigned to one of the three experiment groups: a Control, Fixation or Defixation. Participants in all the groups generate ideas for the same design problem. It is observed that even when the warnings are present, designers replicate the flawed features in their ideas. Further, this paper compares said result with the findings in the existing literature.

Keywords

Concept generation Defixation instructions Design fixation 

Notes

Acknowledgments

Partial support for this work was provided by the National Science Foundation Award No. CMMI-1000954. Any opinions, findings and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the National Science Foundation.

References

  1. 1.
    Jansson D, Smith S (1991) Design fixation. Des Stud 12(1):3–11CrossRefGoogle Scholar
  2. 2.
    Chrysikou EG, Weisberg RW (2005) Following the wrong footsteps: fixation effects of pictorial examples in a design problem-solving task. J Exp Psychol Learn Mem Cogn 31(5):1134Google Scholar
  3. 3.
    Linsey J, Tseng I, Fu K, Cagan J, Wood K, Schunn C (2010) A study of design fixation, its mitigation and perception in engineering design faculty. ASME Trans J Mech Des 132:041003CrossRefGoogle Scholar
  4. 4.
    Youmans RJ (2011) The effects of physical prototyping and group work on the reduction of design fixation. Des Stud 32(2):115–138CrossRefGoogle Scholar
  5. 5.
    Viswanathan V, Esposito N, Linsey J (2012) Training tomorrow’s designers: a study on design fixation. ASEE Annual Conference, San Antonio, TXGoogle Scholar
  6. 6.
    Viswanathan VK, Linsey JS (2012) A study on the role of expertise in design fixation and its mitigation. ASME International Design Engineering Technical Conferences, Chicago. ILGoogle Scholar
  7. 7.
    Purcell AT, Gero JS (1996) Design and other types of fixation. Des Stud 17(4):363–383CrossRefGoogle Scholar
  8. 8.
    Cardoso C, Badke-Schaub P (2011) the influence of different pictorial representations during idea generation. J Creative Behav 45(2):130–146CrossRefGoogle Scholar
  9. 9.
    Kiriyama T, Yamamoto T (1998) Strategic knowledge acquisition: a case study of learning through prototyping. Knowl-Based Syst 11(7–8):399–404CrossRefGoogle Scholar
  10. 10.
    Viswanathan V, Linsey J (2012) Physical examples in engineering idea generation: an experimental investigation. ICDC 2012, Glasgow, UKGoogle Scholar
  11. 11.
    Perkins DN (1981) The mind’s best work. Harvard University Press, MAGoogle Scholar
  12. 12.
    Lawson B (1994) Design in mind. Butterworth Architecture, OxfordGoogle Scholar
  13. 13.
    Finke RA, Ward TB, Smith SM (1992) Creative cognition: theory, research, and applications. MIT press, CambridgeGoogle Scholar
  14. 14.
    De Bono E, Arzt E, Médecin I, Malta GB (1984) Tactics: the art and science of success. Little, Brown BostonGoogle Scholar
  15. 15.
    Shah JJ, Vargas-Hernandez NOE, Summers JD, Kulkarni S (2001) Collaborative sketching (C-sketch)—an idea generation technique for engineering design. J Creative Behav 35(3):168–198CrossRefGoogle Scholar
  16. 16.
    Linsey J, Clauss EF, Kurtoglu T, Murphy JT, Wood KL, Markman AB (2011) An experimental study of group idea generation techniques: understanding the roles of idea representation and viewing methods. ASME Trans J Mech Des 133(3):031008-1–031008-15Google Scholar
  17. 17.
    Fu K, Cagan J, Kotovsky K, Maier JRA, Troy T, Johnston PJ, Bobba V, Summers JD (2010) Design team convergence: the influence of example solution quality case study research using senior design projects: an example application. ASME Trans J Mech Des 132(11):111005–111011CrossRefGoogle Scholar
  18. 18.
    Dugosh LK, Paulus PB (2005) Cognitive and social comparison processes in brainstorming. J Exp Soc Psychol 41(3):313–320CrossRefGoogle Scholar
  19. 19.
    Perttula M, Sipilä P (2007) The idea exposure paradigm in design idea generation. J Eng Des 18(1):93–102CrossRefGoogle Scholar
  20. 20.
    Shah JJ, Kulkarni SV, Vargas-Hernandez N (2000) Evaluation of idea generation methods for conceptual design: effectiveness metrics and design of experiments. ASME Trans J Mech Des 122(4):377–384CrossRefGoogle Scholar
  21. 21.
    Stone RB, Wood KL (2000) Development of a functional basis for design. ASME Trans J Mech Des 122:359CrossRefGoogle Scholar
  22. 22.
    Tabachnick BG, Fidell LS (2007) Experimental designs using anova. Thomson/Brooks/Cole, 2007Google Scholar
  23. 23.
    Kowalick J (1998) Psychological inertia. TRIZ J, August 1998, Available at http://www.triz-journal.com/archives/1998/08/d/index.htm. Access date 4 Oct 2012

Copyright information

© Springer India 2013

Authors and Affiliations

  1. 1.School of Mechanical EngineeringGeorgia Institute of TechnologyAtlantaUSA

Personalised recommendations