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ICoRD'13 pp 885-895 | Cite as

Design Professional Activity Analysis in Design Management: A Case Study in the Brazilian Metallurgical Market

  • Cláudia Souza Libânio
  • Giana Carli Lorenzini
  • Camila Rucks
  • Fernando Gonçalves Amaral
Conference paper
Part of the Lecture Notes in Mechanical Engineering book series (LNME)

Abstract

This study aims to highlight the role of Design Management in two metallurgical firms in Brazil. Considering the importance of combining theoretical concepts to the business reality, the methodological procedures were divided into two exploratory steps. In the first one, a literature review was performed by bibliometric analysis about the theme ‘Design Management’, mapping the international scientific production developed over the last 20 years. In the second step, two case studies were developed. The companies chosen belong to the metallurgical industry in Brazil, considered a traditional segment in the country that needs to understand design as a strategic tool. The bibliometric analysis results showed the evolution on the subject, as well as highlighted the multidisciplinary nature of design management, encouraging a pluralistic view. In the research inside companies it was possible to realize the importance of design teams’ integration with other areas that participate in the Design Management process.

Keywords

Brazilian metallurgical firms Designer Design management 

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Copyright information

© Springer India 2013

Authors and Affiliations

  • Cláudia Souza Libânio
    • 1
  • Giana Carli Lorenzini
    • 2
  • Camila Rucks
    • 2
  • Fernando Gonçalves Amaral
    • 2
  1. 1.Business Administration UniRitterPorto AlegreBrazil
  2. 2.Production Engineering Post-Graduation ProgramSchool of Engineering, Federal University of Rio Grande do SulPorto AlegreBrazil

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