ICoRD'13 pp 845-857 | Cite as

Idea Management: The Importance of Ideas to Design Business Success

Conference paper
Part of the Lecture Notes in Mechanical Engineering book series (LNME)


Ideas are the life-blood of design. This paper presents a theoretical review of current trends in Idea Management (IM) within the front-end of New Product Development (NPD) literature. It identifies 28 success factors for managing and generating ideas within organizations and five emerging research themes. This is important to design as the Fuzzy Front-End (FFE) is one of the greatest opportunities for improving the overall innovation process [1]. Three idea management trends are discussed: (1) quantity versus quality: a shift from generating as many new ideas as possible to maximizing the number of good ideas (2) internal versus external practices: an increasing importance placed on implementing external ideas, and (3) ad-hoc versus systematic: companies are starting to apply a systematic approach to idea generation aligned with corporate design strategy. It will conclude by discussing future research opportunities in idea management and highlights the implications for design managers.


Idea management Front end of innovation Idea generation Importance of ideas New product development 



The authors would like to extend their thanks to Procter & Gamble and the Engineering and Physical Sciences Research Council for sponsoring this research.


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Copyright information

© Springer India 2013

Authors and Affiliations

  1. 1.Center for Competitive Creative DesignCranfield UniversityCranfield, BedfordshireUK

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