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Expansion Options among Hong Kong Electronics Firms: A Study of Effective Marketing Channel Strategies

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Abstract

Hong Kong is an important trading center located on the southern coast of China. It is the world’s eighth largest trading nation measured in terms of value of merchandise trade in 1999 (Hong Kong Annual Report, 1999). In addition to its reliance on trade, Hong Kong’s prosperity also depends heavily on the tourism and the provision of business and financial services. Hong Kong is the best example of a free enterprise economy. The Hong Kong government provides a sound regulatory structure for conducting business but with very little intervention, the tax rates are very low, and yet the infrastructure is very well developed.

Keywords

  • Production Facility
  • Strategic Management Journal
  • International Business Study
  • International Expansion
  • Overseas Market

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© 2002 Springer Japan

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Chan, T.S. (2002). Expansion Options among Hong Kong Electronics Firms: A Study of Effective Marketing Channel Strategies. In: Horaguchi, H., Shimokawa, K. (eds) Japanese Foreign Direct Investment and the East Asian Industrial System. Springer, Tokyo. https://doi.org/10.1007/978-4-431-66990-6_7

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  • DOI: https://doi.org/10.1007/978-4-431-66990-6_7

  • Publisher Name: Springer, Tokyo

  • Print ISBN: 978-4-431-66992-0

  • Online ISBN: 978-4-431-66990-6

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