Abstract
Sustainability is a service that should be produced and delivered in any process that generates tangible or intangible values and that should be incorporated into each phase of the value chain. Moreover, sustainability should also be an essential part of value co-creation, the process of which eventually recruits the customer as a provider of sustainability to current and future generations. In so doing, the value co-creation process and subsequent propagation of sustainability can mimic the cyclic and evolutionary aspects of nature.
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Wolfson, A., Tavor, D. (2017). How to Generate Sustainable Services?. In: Sawatani, Y., Spohrer, J., Kwan, S., Takenaka, T. (eds) Serviceology for Smart Service System. ICServ 2015. Springer, Tokyo. https://doi.org/10.1007/978-4-431-56074-6_9
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DOI: https://doi.org/10.1007/978-4-431-56074-6_9
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