The Efficient Provision of Culture-Sensitive Services: A Modularization Approach

  • Andreas Janson
  • Christoph Peters
  • Jan Marco Leimeister
Conference paper
First Online:

Abstract

This paper presents first guidelines for the cultural adaptation and efficient global provision of services. For this purpose, it elaborates on how to consider culture-specific components of a service on the basis of systematic service modularization. This is illustrated by the example of an IT-mediated learning service, which is usually perceived differently in diverse cultures. To this end, a process model is described based on culture theory and systematic modularization in order to identify culture-specific and culture-independent components of a learning service for its consideration within global service provision. This contribution to practice is complemented by the theoretical contribution of the inclusion of culture-theoretical components into service modularization.

Keywords

Service modularization Culture Learning service Technology-mediated learning 

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Copyright information

© Springer Japan 2017

Authors and Affiliations

  • Andreas Janson
    • 1
  • Christoph Peters
    • 1
    • 2
  • Jan Marco Leimeister
    • 1
    • 2
  1. 1.Information SystemsUniversity of KasselKasselGermany
  2. 2.Institute of Information ManagementUniversity of St. GallenSt. GallenSwitzerland

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