Abstract
The development of the artist-enterprise over the years elucidates the link between an artist’s creativity and economic viability. We shall study here very different artists, such as Hokusaï, Tiffany, Diaghilev, Chanel, Disney and Warhol. Their nature enabled them to widen the scope of visual arts to encompass fine crafts, performing arts, the fashion industry, cinema and television. Though the main issue remains the same, these different domains show that the boundary between what is beautiful and what is useful, between art and pleasure, is easily transcended when one works in these areas. And finally, they also show that failure and success follow each other.
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Greffe, X. (2016). A Permanent and Polymorphous Figure. In: The Artist–Enterprise in the Digital Age. Creativity, Heritage and the City, vol 1. Springer, Tokyo. https://doi.org/10.1007/978-4-431-55969-6_5
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