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Case Studies on Communicative Strategies to Change Attitudes and Behavior

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Prescription for Social Dilemmas

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Abstract

The previous chapter discussed basic ideas on communication that can lead to a behavior change toward cooperation.

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Notes

  1. 1.

    It is not easy to directly measure implementation intention, so instead of attempting direct measuring, we measured the decision-making commitment to indirectly measure the intention. The reason is that implementation intention is an intention to implement a behavioral plan, but the behavioral plan itself varies from person to person. Therefore, it is difficult to measure the implementation intention on a single unified scale, common to all people. In contrast, decision-making commitment is a scale that indicates how much effort a person spent on creating and implementing their behavioral plan, and it indirectly implies the strength of the implementation intention. Moreover, it is a scale we can commonly measure for everyone, so it is used as a scale to indirectly measure implementation intention by Rise et al. (2000).

  2. 2.

    Except for ascribed responsibility which is not measured in this experiment, all causal relationships are statistically supported by path analysis.

  3. 3.

    Decision-making commitment was higher for the plan-requested group than the control group or the request group, and it was higher for the advice group than the request group, and these differences were significant. Also, there was no significant difference between the advice group and the behavioral plan group.

  4. 4.

    There was a significant difference between the request group and the control group on moral obligation and decision-making commitment.

  5. 5.

    http://www.camparie.com/.

  6. 6.

    Taniguchi et al. (2001a, b) developed a communication program based on Travel Blending by Rose or Ampt, and named the program the Travel Feedback Program. However, for the definition of Travel Feedback Program, this book adopts the broad definition of Taniguchi et al. (2003). Therefore, in order to avoid confusion, the program developed by Taniguchi et al. (2001a, b) is positioned as one of the examples of the general term of Travel Feedback Program.

  7. 7.

    It may be possible to think in terms of a conformity effect (that people try to conform to the cooperative behavior of others) in a society where the majority are cooperators. However, unfortunately, many social dilemmas have a structure that when there are more cooperators, the “benefit” of defection becomes larger (Dawes 1980; Olson 1965). Therefore, we must say that it is difficult to expect people’s cooperation just through the conformity effect in the situation of a social dilemma.

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Authors and Affiliations

  1. Department of Urban Management, Kyoto University, Kyoto, Kyoto, Japan

    Satoshi Fujii

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  1. Satoshi Fujii
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Correspondence to Satoshi Fujii .

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Fujii, S. (2017). Case Studies on Communicative Strategies to Change Attitudes and Behavior. In: Prescription for Social Dilemmas. Springer, Tokyo. https://doi.org/10.1007/978-4-431-55618-3_8

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