Case Studies on Communicative Strategies to Change Attitudes and Behavior

  • Satoshi FujiiEmail author


The previous chapter discussed basic ideas on communication that can lead to a behavior change toward cooperation.


Behavioral Intention Moral Obligation Public Transportation Cooperative Behavior Implementation Intention 
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Copyright information

© Springer Japan 2017

Authors and Affiliations

  1. 1.Department of Urban ManagementKyoto UniversityKyotoJapan

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