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Health Communication

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Asian Perspectives and Evidence on Health Promotion and Education

Abstract

Health communication is defined as a key strategy to inform the public about health concerns and to maintain important health issues on the public agenda. Well-designed and comprehensive health communication based on appropriate theories and models including Health Belief Model, Planned Behavior Model, Stages of Change Model, Diffusion of Innovation, and Social Marketing will be effective in changing knowledge, attitudes, and social norms and behaviors among targeted populations. There are many effective health promotion and education programs adopting health communication as a strategy on various levels, from an individual level that of a whole society. The evidence of such programs has been accumulated. Theories and practices of health communication are essential and useful in carrying out health promotion and education effectively.

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Author information

Authors and Affiliations

  1. Department of Community Health and Medicine, Yamaguchi University School of Medicine, 1-1-1 Minami-kogushi, Ube, Yamaguchi, 755-8505, Japan

    Yoshiharu Fukuda

  2. Global Health Communications, 4-2-18-601 Nakamichi, Higashinari-ku, Osaka, Osaka, 537-0025, Japan

    Ryoko Ebina

Authors
  1. Yoshiharu Fukuda
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  2. Ryoko Ebina
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Corresponding author

Correspondence to Yoshiharu Fukuda .

Editor information

Editors and Affiliations

  1. Department of Public Health, Dokkyo Medical University School of Medicine, 880 Kitakobayashi, Mibu-machi, Shimotsuga-gun, Tochigi, 321-0293, Japan

    Takashi Muto M.D., Ph.D. (Professor) (Professor)

  2. Department of Public Health and International Health, Graduate School of Medicine Kyoto University, Yoshida-Konoe-cho, Sakyo-ku, Kyoto, 606-8501, Japan

    Toshitaka Nakahara M.D., Ph.D., M.P.H. (Professor) (Professor)

  3. Healthy City Research Center Institute of Health and Welfare, Yonsei University, 234 Maeji-ri, Heungup-myun, Wounju-si, Gangwon-do, 220-710, Republic of Korea

    Eun Woo Nam (Professor) (Professor)

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© 2011 Springer

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Fukuda, Y., Ebina, R. (2011). Health Communication. In: Muto, T., Nakahara, T., Nam, E.W. (eds) Asian Perspectives and Evidence on Health Promotion and Education. Springer, Tokyo. https://doi.org/10.1007/978-4-431-53889-9_17

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  • DOI: https://doi.org/10.1007/978-4-431-53889-9_17

  • Publisher Name: Springer, Tokyo

  • Print ISBN: 978-4-431-53888-2

  • Online ISBN: 978-4-431-53889-9

  • eBook Packages: MedicineMedicine (R0)

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