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An incorrect content was temporarily assigned to this book. Since it has been corrected. The correct content for this book is "[A Study of Inventors]" ([10.1007/978-3-8350-9492-5]). The previously miss assigned contents belonged to [Kundenbindung und Kundenwert] and its correct content is available under [http://link.springer.com/book/10.1007/978-3-8350-9451-2] We apologize for this error.