Abstract
Data was collected by means of a questionnaire. The approval of the presidents of the national subsidiaries was asked; all agreed to participate. The questionnaires were then directed, with a cover letter describing the project, to all asset managers of each national organization. As already mentioned, the questionnaire was pre-tested in personal interviews in order to make sure all questions were understandable and of practical relevance for the respondents.465 Also, no major changes with regard to the constructs resulted from that process; however, demographic information (age and gender) were dropped in order to meet anonymity.466 The questionnaire was initially developed in English and was later translated into the dominant business language of each national subsidiary. Each version of the questionnaire was then translated back into English by another bilingual translator applying the back-translation technique described by BRISLIN.467 The comparison of the original English version and the back translation revealed no significant differences. The respondents could choose to fill out the questionnaire on their PCs or by hand.
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© 2007 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden
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(2007). Questionnaire Administration and Sample. In: The Successful Use of Information in Multinational Companies. DUV. https://doi.org/10.1007/978-3-8350-9371-3_16
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DOI: https://doi.org/10.1007/978-3-8350-9371-3_16
Publisher Name: DUV
Print ISBN: 978-3-8350-0535-8
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