Abstract
In the previous chapter the ongoing research in the estimation of willingness-to-pay (WTP) was reviewed, providing an overview of the different methods and discussing advantages and disadvantages. Also, reviewed were the different methods in respect of their ability to estimate consumers’ preferences at the individual level.
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© 2006 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden
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(2006). Conjoint Analysis. In: Estimation of Willingness-to-Pay. DUV. https://doi.org/10.1007/978-3-8350-9244-0_5
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DOI: https://doi.org/10.1007/978-3-8350-9244-0_5
Publisher Name: DUV
Print ISBN: 978-3-8350-0399-6
Online ISBN: 978-3-8350-9244-0
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