Introduction

Abstract

Setting the right price for a product or service is one of the hardest things for a marketer. In many cases the perception of a product or service by the customers is the cornerstone to successful pricing. Unexploited diversification and pricing potentials are often the main driving forces for dramatic price developments and the origin for diversified product offerings.

Keywords

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.