Auszug
Aufgrund ständiger Veränderung der Unternehmensumwelt sind auch kleine und mittelständische Unternehmen (KMU) gefordert, sich dieser anzupassen und ihre Geschäftsmodelle sowie —systeme kontinuierlich zu adaptieren. Um einen Wettbewerbsvorteil zu erzielen, sind Flexibilität sowie die Bereitschaft, Ziele, Strategien und Führungsstile zu hinterfragen und neu zu definieren, notwendig. Unternehmen sind gezwungen, neue Möglichkeiten in Form von neuen Produkten, Prozessen und Geschäftskonzepten zu identifizieren, zu fördern und umzusetzen (vgl. Lumpkin/Dess 1996, Bart 2004).
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Matzler, K., Schwarz, E., Kotzent, U., Deutinger, N. (2007). Innovation, Leadership, Wachstum und Profitabilität in KMUs. In: Raich, M., Pechlaner, H., Hinterhuber, H.H. (eds) Entrepreneurial Leadership. DUV. https://doi.org/10.1007/978-3-8350-5475-2_11
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