Abstract
The scale measures manager’s assessment of the competitive intensity of the company’s branch, e.g. regular price competitions.
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References
Schäffer, U./ Steiners, D.(2004): Zur Nutzung von Controllinginformationen, in: Zeitschrift für Planung und Unternehmenssteuerung, Vol. 15, pp. 377–404.
Farrell, M. A. (2000): Developing a Market-Oriented Learning Organisation, in: Australian Journal of Management, Vol. 25, pp. 201–223.
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© 2007 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden
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(2007). Competitive Intensity. In: Management Accounting & Control Scales Handbook. DUV. https://doi.org/10.1007/978-3-8350-5471-4_24
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DOI: https://doi.org/10.1007/978-3-8350-5471-4_24
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