Abstract
The scale measures the degree of training being offered by the firm.
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References
Anderson, E./ Robertson, T. S.(1995): Inducing Multiline Salespeople to Adopt House Brands, in: Journal of Marketing, Vol. 59, pp. 16–31.
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© 2007 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden
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(2007). Company Training. In: Management Accounting & Control Scales Handbook. DUV. https://doi.org/10.1007/978-3-8350-5471-4_23
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DOI: https://doi.org/10.1007/978-3-8350-5471-4_23
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