Auszug
Die Erfolgsformel einer Marke lautet:
-
Ich kenne dich!
-
Ich mag dich!
-
Ich will dich!
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsRights and permissions
Copyright information
© 2008 Gabler | GWV Fachverlage GmbH, Wiesbaden
About this chapter
Cite this chapter
(2008). Die Marke. In: Fairplay Franchising. Gabler. https://doi.org/10.1007/978-3-8349-9782-1_20
Download citation
DOI: https://doi.org/10.1007/978-3-8349-9782-1_20
Publisher Name: Gabler
Print ISBN: 978-3-8349-0898-8
Online ISBN: 978-3-8349-9782-1
eBook Packages: Business and Economics (German Language)