Customer integration in industrial product innovation practice
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This chapter presents case studies of four industrial companies that integrate customers into their product innovation activities. The case studies result from the empirical, in-depth investigation phase of this research (see chapter 1.2.2). The presentation of the research cases relies on the XP-based reference framework and provides an empirical basis for cross-case analysis for theory building (chapter 5) and the development of a decision model (chapter 6).
KeywordsProduct Innovation Business Unit Project Leader Product User Product Concept
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