Customer integration into product innovation: state-of-the-art in research
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Customer integration into product innovation requires the aggregation of the research fields pertaining to customer integration and product innovation processes. Whereas product innovation process research emphasizes how companies manage the course of developing a new product, customer integration literature is dominated by the question of how to organize structurally the integration of customers into various product development activities.
KeywordsProduct Innovation Quality Function Deployment Product Development Process Lead User Product Innovation Management
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