Abstract
Customer integration into product innovation requires the aggregation of the research fields pertaining to customer integration and product innovation processes. Whereas product innovation process research emphasizes how companies manage the course of developing a new product, customer integration literature is dominated by the question of how to organize structurally the integration of customers into various product development activities.
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© 2008 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden
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(2008). Customer integration into product innovation: state-of-the-art in research. In: Customer Integration in Industrial Innovation Projects. Gabler. https://doi.org/10.1007/978-3-8349-9746-3_2
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DOI: https://doi.org/10.1007/978-3-8349-9746-3_2
Publisher Name: Gabler
Print ISBN: 978-3-8349-1035-6
Online ISBN: 978-3-8349-9746-3
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